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Led the creative development of the “Run Your Game™” PrizePicks brand platform for 2024-25 sports season. In addition to leading the development of the platform, Erik and the internal PrizePicks creative team created TV Commercial scripts for a series of ads featuring Druski, Joe Budden, Suga Sean O’Malley, Kyle Forgeard and BookItWithTrent.
In addition to writing the brand platform and the scripts, Erik also directed and led on-site paid media capture in-between takes for the TV commercial, working with each talent individually to make sure their personalities came through and PrizePicks business needs were met for acquisition channels.
Led the creative development of the “Run Your Game™” PrizePicks brand platform for 2024-25 sports season. In addition to leading the development of the platform, Erik and the internal PrizePicks creative team created TV commercial scripts for a series of ads featuring Druski, Joe Budden, Suga Sean O’Malley, Kyle Forgeard and BookItWithTrent.
In addition to writing the brand platform and the scripts, Erik also directed and led on-site paid media capture in-between takes for the TV commercial, working with each talent individually to make sure their personalities came through and PrizePicks business needs were met for acquisition channels.