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In addition to working on the concept and script development of the commercial with the PrizePicks and Colormatics teams, Erik worked with Druski and his personal Creative Director, Cinco, to create organic content about NBA teams going on vacation at the end of their respective seasons. While Erik provided a list of teams for Druski to riff on, the results were the product of collaboration between PrizePicks creative, Druski’s team and our production partners at Colormatics.