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Was part of the creative development of the concepts and scripts for a series of commercials for the start of the 2024-25 NBA Season. Among the four commercials we created for that campaign, Broken Arm was the best. While script development was key, Broken Arm became even better when we got on set and started to work with talent to find lines that felt more natural to them.
A key part of the creative development of the concepts and scripts between the PrizePicks creative team and partners Colormatics for a series of commercials for the start of the 2024-25 NBA Season. Among the four commercials we created for that campaign, Broken Arm was the best. While script development was key, Erik helped work with Directors, Producers, and talent to find lines that felt more natural to them on-set.