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      <image:title>Work - WNBA City Edition</image:title>
      <image:caption>Created taglines, messaging framework and social copy for WNBA 2023 City Edition uniforms.</image:caption>
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      <image:title>Work -  PrizePicks Super Bowl Spot - The Biggest Game. The Biggest Impact.</image:title>
      <image:caption>Worked in collaboration with agency partner Colormatics on a spot that aired during the FOX Super Bowl 2025 pregame show. Helped write the original script “One Point,” for our Christmas Day Jokic Free Square, which was adapted to “One Yard” to promote the PrizePicks Patrick Mahomes Free Square.</image:caption>
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      <image:title>Work - PrizePicks Commercial - Featuring BigXthaPlug &amp; Bubba Dub - Broken Arm</image:title>
      <image:caption>This was another great product of the collaboration between the PrizePicks creative team and Colormatics. In addition to working on the development of the scripts, Erik also helped make adjustments to lines on set, working with the talent on set to help everything sound more natural. And sometimes that also meant encouraging talent to do what they feel. When creative planning can adjust on the fly to unique talent, you get ‘Broken Arm.’</image:caption>
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      <image:title>Work - PrizePicks | Run Your Game™ | 2024</image:title>
      <image:caption>Led the creative development of the “Run Your Game™” PrizePicks brand platform for 2024-25 sports season. In addition to leading the development of the platform, Erik and the internal PrizePicks creative team created TV Commercial scripts for a series of ads featuring Druski, Joe Budden, Suga Sean O’Malley, Kyle Forgeard and BookItWithTrent. In addition to writing the brand platform and the scripts, Erik also directed and led on-site paid media capture in-between takes for the TV commercial, working with each talent individually to make sure their personalities came through and PrizePicks business needs were met for acquisition channels.</image:caption>
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      <image:title>Work - PrizePicks - Jingle Hoops 2.0</image:title>
      <image:caption>Helped with script development as well as casting ideas for PrizePicks’ holiday commercial, which was an ode to a classic NBA holiday commercial. The commercial. “PrizePicks - Jinglehoops” was nominated for a 2025 Drum Marketing Award. The commercial also got love from the basketball community, garnering shout-outs from Lethal Shooter, Atlanta Hawks forward Terence Mann and Hall of Famer Paul Pierce.</image:caption>
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      <image:title>Work - Druski Knows Ball | PrizePicks x NBA Playoffs | New Logo</image:title>
      <image:caption>Worked with Druski and his personal Creative Director Cinco to create organic content about NBA teams going on vacation at the end of their respective seasons. While I had a list of teams for Druski to riff on, the results were the product of collaboration between PrizePicks creative, Druski’s team and our production partners at Colormatics.</image:caption>
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    <image:image>
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      <image:title>Work - PrizePicks TV Spot, 'Out for the Season' Featuring BigXthaPlug</image:title>
      <image:caption>Wrote TVC scripts for PrizePicks x ColorMatics ‘LilXThaPlug’ Commercials.</image:caption>
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    <loc>https://www.erikg503.work/nrc-app</loc>
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    <lastmod>2019-03-26</lastmod>
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      <image:title>Nike Running App</image:title>
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      <image:title>Nike Running App</image:title>
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      <image:title>Nike Running App</image:title>
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    <loc>https://www.erikg503.work/world-cup-2018-nigeria</loc>
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    <lastmod>2019-03-26</lastmod>
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      <image:title>Team Nigeria Global Football</image:title>
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      <image:title>Team Nigeria Global Football</image:title>
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      <image:title>Team Nigeria Global Football</image:title>
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    <loc>https://www.erikg503.work/about-1</loc>
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    <lastmod>2025-06-19</lastmod>
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      <image:title>About</image:title>
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